Are you ready to make a big impact and earn lucrative money as a coach?
If you’re anything like me, you’ll know that coaching and inspiring others is the one thing that fulfils your purpose. What you might not know, is how to build your coaching business in a way that allows you to have your dream business and your dream lifestyle.
You might be stuck in an exhausting job that leaves you with little time or energy. You're not sure what the best steps are or you don't know how to actually make enough money through coaching.
What you need is a mindset shift. I help my clients set their sights on success and clear out the beliefs that tell them they’re not good enough. You know the ones - those voices that say "who are you to be a coach?"
You also need to ditch any limiting beliefs around money. By working with me, you’ll receive a clear step by step plan for building a business that provides you with the lifestyle you desire and allows you to serve the people you're meant to serve.
Trust me, I get where you are!
It wasn't that long ago I was working as an attorney in a law firm. I knew in my heart I wanted to be a coach, but I believed the statistics. I believed the notions that "people don't actually make it as coaches," or "you'll never make more than $15,000 per year as a coach", and "you'll never be able to replace the salary you were making as a lawyer." I believed all of those stories and that’s exactly what held me back and kept me stuck. It was only when I realized I had the choice to create my own story that I decided to go for what I wanted.
Now, I've built my DREAM BUSINESS and turned a side gig into a 6-figure coaching practice where I work with clients I LOVE and make an impact in the lives of many. I want to help you build your dream business as well.
The Coaching Career Plan
Step 1: Clarify Your Vision
Believe in yourself. You are about to design your dream business and lifestyle. Before anything else, we're going to dig deep into your vision and get clear on what you want to create! The beauty of having your own business is that it’s all you. It’s all based on your dreams and desires. We'll also get clear on your WHY. Together, these will help you connect with your ideal clients and keep you motivated when you're feeling less than inspired.
Step 2: Re-write Your Money Story
Whatever your old money story was, I want you to leave it at the door. It’s time to learn a new one that’s aligned with abundance. We all have certain beliefs around money – generally conditioned by our childhood environments – and these beliefs drive our behaviours and create the results we see and experience in our lives. Many people are stuck in a mindset of lack and scarcity which keeps them re-creating patterns of scarcity in their lives. As a business owner, you're a vessel for limitless success and wealth. In addition to fulfilling your purpose and serving clients powerfully, we want to make sure that you're making great money along the way. We will reset your mindset so money flows into your business easily and effortlessly!
Step 3: Connect With Your Ideal Client
An essential component of business growth is to be really clear about who your ideal client is. You need to be able to identify and connect with who it is you WANT to serve! This becomes the foundation of your offerings, packages, and marketing – and even your business plan. As the old saying goes, if you're talking to everyone then you're talking to no-one. I will take you through a series of exercises that will enable you to get in touch with your ideal clients, not only on a practical level, but also intuitively so you can connect with them from the heart and bring meaning into your business.
Step 4: Create Your Drool-Worthy Brand
Next we get clear on what’s unique about YOU! It’s time to develop your own drool-worthy brand. We will identify what’s uniquely and authentically you, so you stand out from the crowd and establish yourself as an authority in a sea of coaches who otherwise look and sound exactly the same. Once we’ve established your brand, we’ll look at it across the various marketing mediums and social media platforms. Consistency builds trust. That’s why it’s important to ensure your visual branding and your core message reflects you (and your ideal client) in every place it appears.
Step 5: Money Making Website
Are you ready to create a website that makes money for you?! Websites have become the face of a business with over 80% of consumers researching a product online before making a purchase. Because many of your clients first ‘meet’ you through your website, we want to make sure you have a website that allows them to get to know, like, and trust you enough to become paying clients! When I take you through this step, you’ll learn everything you need to set up a website that will become a money making machine for you.
Step 6: Create Offers and Pricing
Once you’re clear on your ideal client, your brand and your messaging, it’s time to get clear on your offerings and pricing. This includes designing your signature offerings and all of the products or services you will provide. You'll decide how to best structure your products and/or services and promote them in a way that clearly demonstrates the solutions and benefits you offer to your clients. You also get to practice what you learned in Step 2 around money mindset and charge the price you’re worth. Remember, only you have the unique skills of your personal experience and any qualifications you’ve achieved. It’s time to wear them with pride.
Step 7: Marketing that lights you up
In this step you will create a marketing plan that lights you up and gets you excited about putting your brand out into the world. But, there’s a strategy involved. You will learn my tailored approach to marketing that allows you to determine what strategy will best reach your ideal clients. I’ll also help you to develop your marketing funnel, so right from the start you'll have set your business up in a way that allows it to grow and generate income for years to come – all while being fun, easy, and effortless.
Step 8: Create a Press Buzz
In this step I show you how to get the press buzzing about you! One of the most powerful way of attracting clients, increasing visibility, building authority and being recognized as credible in your industry is by being published. You're going to learn everything I know about harnessing the media buzz to become a thought leader and expert in your industry.
Step 9: Inspired Productivity
I’m going to give it to your straight. Everything I teach you will be meaningless if you don’t implement it. That’s why I’ve set up a plan to show you all about inspired productivity. I want you to know how to be productive in a way that feels natural and doesn't become stifling. Many people I know literally recoil at the word productivity! But it can be fun if you operate from a place of inspiration rather than force. You’ll learn the tools you need to do what needs to be done without neglecting that all-important self-care.
Step 10: Selling Mastery
What is not to love about the word ‘mastery’?! Defined in the Oxford Dictionary as ‘comprehensive knowledge or skill in a particular subject or activity’ or ‘the action of mastering a subject or skill’, this is the step where you’ll to learn how to become a selling master. This isn’t about being sleazy-salesy, it’s about being able to have sales conversations with your ideal clients in a way that isn’t about selling. You'll be equipped with the knowledge of how to ‘sell’ from the perspective of being heart-centered and authentic and this is what will drive more clients through your doors and fill up your books.
Are you ready?