Have you launched a new service based business? One of the best things you can do right out of the gate is generate some press! In this video I explain why and how you can go about creating that press avalanche immediately!
In my private coaching practice, one of the things I always support the coaches I mentor to do is generate press. In my own business I saw the importance of generating press even from the very beginning of my business. Why did I spend time generating press for my new business and support my clients in doing the same? It immediately lends you an air of credibility.
Credibility is one of the important factors that a new client will take into account when deciding whether or not they want to work with you. When they see a publication that they're familiar with represented on your website, it makes it much easier for them to say, "Yes, this is the coach for me!"
Here are a few quick tips to help you get started with press as a brand new coach.
Set press goals.
Its often a good idea to start with the end in mind. Take a few moment and imagine what your dream press bar would look like. Which logos would you just love to be able to feature on your website? Start by making a list of 10 places that you would absolutely love to be able to put on your press bar. You'll be amazed at how quickly that can become a reality.
Be open minded about the publications you submit to.
Stay open minded about where you want to be published. Many people get fixated on being published on particular forum to the exclusion of all others. The one that most immediately comes to mind is the Huffington Post. I've had SO many of my clients tell me that its their dream to get published on the Huffington Post. Its all that they can think about.
While the Huffington Post and other similar blogs are certainly popular, and can lend themselves well to your credibility, they're not the only options. A blog with so much traffic makes it much easier for you and your writing to get lost in the shuffle. Actually , focusing on smaller can be much better in terms of connecting with ideal clients. Blogs with a smaller readership may have much more carefully curated content that may resonate more strongly with their audience, making it more likely that you'll actually get clients.
Depending on where you submit, you may not be published the first time. That's ok. The important thing to keep in mind is to be persistent. Certain publications have very specific things that they look for in terms of both content and writing style. Take some time and see which articles they feature and are popular. This should give some insight what they're looking for. If you're able to emulate the type of content and style preferred, you will have a better chance of being published.