Coaching Advice

How to get coaching clients by creating your signature talk

How to get coaching clients by creating your signature talk

If you're a new coach one of the best ways to get new clients is through public speaking. This video is going to show you exactly how to create a signature talk so that you can connect with your ideal clients and start making money!

One of the best things you can do to set yourself up for success is create a signature talk.

This is something that I created for myself and used countless times, and is now something I coach my clients on as well. Your signature talk is just a prepared speech that will be well aligned with the needs of your ideal clients that you'll be able to use under a wide variety of circumstances as needed. You'll be amazed at the opportunities available when you're prepared.  

I personally had an experience shortly after I created my own signature talk when I was asked if I was available to speak to a group of 70 people the same evening that I got the call. Because I had my signature talk all prepared, I was able to give an enthusiastic yes to the opportunity presented!

Here's a rough outline of what you want to include in your signature talk.

Part 1: Introduce the topic.

You're going to start by introducing the topic that you'll be discussing and you'll tell the audience why its important.

Part 2: Introduce yourself.

Then you're going to to introduce yourself and you'll share your personal story. The important thing to remember about sharing your story at this point is that its not just a chance for you to dryly recite your biography. Its a chance for you to talk about yourself in a way that will allow you to really connect with your ideal clients in the audience. It going to allow your audience to engage with you so that your message will resonate more strongly.

Part 3: Overview.

After you've introduced yourself and your topic you want to let the audience know where you're going.  You do this by laying out signposts; the three main points of your talk.

Part 4: Share your content.

Then you're going to go in depth into each of the points that you're making your talk. Be sure to include examples and anecdotes as you make your main points in order to keep the attention of your audience throughout your talk.

Part 5: Conclusion.

Wrap up the speech by summarizing what you've discussed and giving your audience a call to action - some step that they can take to move forward. This will ideally be some way of connecting with or working with you.

As a coach, its so important that you're help people. I know that you have a unique message to share so its SO important that you get out there and share it.

How to get coaching clients by creating a signature system

How to get coaching clients by creating a signature system

One of the things that helped me build a six figure coaching practice in less than a year is that I was able to create a step-by-step system for the services I offered. A signature system adds to your credibility and makes it easier for ideal clients to decide to work with you.

Here's the thing: people come to a coach because they want their hand held as they navigate some terrain that they're not familiar with.

One of the core principles of coaching is that the client already has the answers, and they need your support in getting to them. Now, with some coaches there is also an element of teaching involved, but that doesn't change the fact that the brilliance is always within the client!

Developing a signature system allows the client to recognize that you understand what their problem is even better than they do, and allows them to see that you can help them solve it.

For example, in my business I help who want to make a change in their career OR who want to launch their own service based business. I have a step-by-step system for each of those things. Even before a client begins working with me, they can understand the things that we'll cover in our work together.

Here are a few questions to get you started in developing your own signature system:

  • Question 1: What is the problem that your work helps solve?
  • Question 2: What is needed to solve that problem?
  • Question 3: What do you offer that will solve that problem?

For example, I serve women who want to leave their 9-5s and work full time in the dream businesses. The problem that I help solve is that they don't know where to start. To solve that problem they need an action plan for getting clear on their ideal client, their marketing message, their branding, how to coach, and how to connect with their ideal clients. I offer private and group coaching programs that address all of those things in a detailed way so that they can have everything they need to start making money.

I have a signature program with multiple steps that lays out each of the things that we will work on together. Not only does this make it easier for my clients to decide that I'm the right coach for them to work with, but also gives some structure for our work together.

Answer the questions I've outlined above and begin creating your signature program. This will be an evolving process. I worked with dozens of clients to develop the perfect signature system. It doesn't need to be prefect to start, just get started!

Why public speaking is a great way to find clients

Why public speaking is a great way to find clients

When I'm coaching women who are ready to leave their 9-5s to launch their new businesses, one of the biggest things I support them in doing is public speaking. Why? Because public speaking is one of the fastest ways to cash as a new coach.

I'm always thrilled when I begin mentoring a new coach and she tells me that she loves public speaking. Its not only fun, but its a great way to get new clients, and share your message.

There's so much I could share about speaking, but for this I just want to share why you should be doing it and how to get started with places to speak and a signature talk.

In this video I'm sharing some thoughts about public speaking as a coach, why you should do it, where to find places to speak, and the importance of coming up with a signature talk.

When I started my coaching business, I, like many of you, wanted to make money ASAP. I just didn't really know how or where to start. What I learned is that the fastest and easiest way to new clients is through public speaking.

Why You Should Be Speaking

You see, when you're speaking in front of a group of ideal clients, it makes it much easier for your ideal clients to self select and immediately want to work with you. They get to experience you. Its the same reason that audios or videos are powerful - people get a much fuller sense of who you are when they can hear and see you. This goes times 100 when someone is actually experiencing you in person. Those who are aligned with you and your message are going to feel that right away and will be determined to work with you without you doing much more beyond that.

As a new coach, it will really serve you to speak for free. It will pay off way more in the long term for you to get clients from speaking to a group of people who are ideal clients, rather than waiting only for speaking gigs that will pay you.

These are the reasons why – be sure to subscribe to this channel because I'm also going to share videos on where to start speaking and the basics of your signature talk.