How to Sell Your Services as a Coach: Getting Past Common Myths

Myth #1: "I'm spiritual and heart centered, my services should be available for free."

Instead of thinking about money as money, just think in terms of energy. Money is just another form of energy. When you put energy into the world, it makes sense that in exchange you would receive energy back. If you're someone who has a lot of stories around money, then this will be a great first step for you -- begin just thinking about what you're going to get in return as energy rather than money specifically. As you spend more time clearing out and upgrading your money beliefs, it will eventually be easier to switch from thinking just about money in energy terms to money on its own.

Myth #2: "Selling is sleazy or pushy."

Another common myth is that selling is sleazy or pushy. Selling is only sleezy or pushy if you are sleezy or pushy. Many people think of sales and immediately go to a negative stereotype of of a greasy used car salesman who is trying to swindle people. (Like most strereotypes its totally unfair because there are many kind and honest used car salesman out there too.) This couldn't be farther from the truth in most cases.

Any business only operates because someone is exchanging money for something provided by the business. When you're selling something that someone wants, you're giving them something of value. Something that they want or need. What's wrong with that?

As a heart-centered entrepreneur, your job isn't to convince someone that they need what you offer. They may not need it. It may be that no one needs what you offer. Perhaps you offer something that will just enhance someone's life, but isn't a necessity. That's ok! A lot of people want things that they don't necessarily need. Many people are willing to pay good money for things that they don't necessarily need. The point is, that you're not going to convince convince that they need something that they don't. That's not even your job when you're having a sales call with someone. The purpose of the call is that you're going to lead them to a point of clarity so that they can make a firm decision.

As a service provider, one of the most empowering things you can do for anyone you speak to is to help bring them to a place of clarity. So that they can say yes or no. Either way is absolutely fine. Its a disservice to them to leave them confused. If this is something that has worried you, then keep this in mind the next time you're having a sales conversation. You're not being pushy, you're doing what you can to help the person in front of you get to a place of clarity.

Myth #3: "People don't want to buy."

This is another myth that I've heard -- people don't want to pay for what I'm offering. Now, if this is really true, then perhaps you need to offer something different. Because here's the thing, people will pay for something they truly want or need. That is a reason why people even want to make money: so that they can buy the things that they want!

If you are a service based entrepreneur and what you do is to help others in some way such as coaching, for example, then you're actually doing your clients a huge favor by charging them. Why? Because they can see the work that they're doing with you as an investment in themselves. That sends a powerful message subconsciously -- before they even begin working with you, they're affirming that they're worth it. Whether you're going to help them improve their relationship, or their health, or their business, or career, when they spend money with you, they're reminding themselves that they are worth spending money on. They're worth spending time and energy on.

Additionally, if they invest in something they want, they're going to be more engaged. If they spend money to work with you and the money isn't just some nominal amount. If they really have to stretch themselves, you can bet that they're going to show up fully. They're going to come to your time together prepared for the work that you're going to do. They're going to be present. They're going to be focused. They're going to make sure that they get their money's worth. That is better for them and for you. They're going to get great results and the more clients you have with great results, the more your business will grow.

The bottom line is that if you have a business, you have to learn to love selling. Selling is the absolute only way to earn money. It is going to be much more empowering and fun for you to share your gifts when you make great money doing it. The truth is, if you have a gift for the world, selling it to the ideal clients is an act of love. You have so much to give and share and its unfair to deny the world of your unique gifts!